CapsuleTech sharing series - How to design a car that makes the owner feel proud

December 25, 2023

CapsuleTech's product and design team has been thinking about one question: how to design a car that will make the owner feel truly proud of their choice.

We analyzed many super luxury brands and finally came to the conclusion that participation and personalization are the most important. Cars are not only a tool, but also a business card for users in the future, in addition to understanding users better.

Members of this panel: Alyssa Yuan, Hanna Han, April Li, Katey Zhu, Bennett Yuan, Dasher Deng, Winter Huang